SHINDO3

adidas

adidas Japan K.K.

Unauthorized accessSize not disclosed

POSSIBLE LEAKDate of birth / Phone numberInvestigating

Open in the live monitor ▶
Disclosed
May 30, 2025
Leak
Leak possible
Type
Unauthorized access
Status
Investigating
Security spend
Not checked yet
Compensation
Not announced

What leaked

IdentityFull name, Gender, Date of birth
ContactPhone number, Email address, Address in some cases (possible)

Who is affected

  • Some customers

Cause

An unauthorized outside party accessed some customer data through a provider of customer services

Timeline

  1. Individuals notified
  2. Date of the Security NEXT report

Response

  • Notified individuals

What you should do

  1. Don't open links in emails from this company. The apology email itself may be fake
  2. Treat refund or apology calls and texts as scams. Call back only on the number from the official site
  3. Watch for unexpected mail or invoices; your address is hard to change
  4. Check the company's notice to see if you're affected

Lessons for companies

  1. Put security requirements, audit rights and reporting deadlines in vendor contracts
  2. Report to the PPC: preliminary in 3–5 days, final in 30 (60 if malicious)
  3. Run red teaming and AI-assisted hardening, and publish how much you invest

Sources